mjf sustainability consulting e.U.
living sustainability in your company
sustainability services for SMEs
Whether it's climate change risk assessment or human rights violations in the supply chain, the pressure on our society is growing, but business is THE game changer: it's about HOW we do business better, in line with planetary boundaries. Countries worldwide increasingly regulate the "HOW", and companies must disclose their sustainability performance in accordance with harmonised standards. In the EU this reporting obligation would have affected around 42,500 companies by 2028. The EU Omnibus Regulation should relieve 80% of this burden. Nevertheless, large business partners, banks, and investors increasingly ask both medium-sized companies and SMEs about their own sustainability performance. The European Clean Industrial Deal is sticking to the goals of decarbonisation and the circular economy! Our economic system is changing!
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What does it mean for your company to be competitive in a climate-neutral future? What do customers and employees think? Can your business escape data-driven management decisions on resource conservation, energy efficiency and innovation?
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How I can support you:
Why sustainability consulting?
My Services
ESG market communication: greenwashing and green claims
Are you concerned with the following questions?
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When is it considered greenwashing?
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How do I communicate transparently?
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What is the legal framework for environmental claims?
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What changes will the EmpCo Directive bring?
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What can be expected from the Green Claims Directive?
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How do I formulate environmental claims correctly?
If you are concerned with these and other questions about green or sustainability claims, then you have come to the right place!
As co-author of a white paper on greenwashing and green claims, I was able to support the Vienna advertising industry's expert group in being a ‘first mover’.
“Green”, ‘organic’, ‘climate neutral’... really?
How can you communicate ‘green’ sustainably in the future, where ‘green’ is reliable, verifiable and comparable?​
With this theoretical and practical knowledge, you and your team can become pioneers in your industry. Inspire customers and business partners by increasing the transparency of your product/service and learning how to communicate ‘green’ correctly. Click on the button below for an interview I did with Medianet (‘From greenwashing to green hushing’).
To make it easier to get started with green claims, the WKW offers subsidised business consulting for members of the Advertising and Market Communication Section.
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I would be happy to assist you in collaboration with Henriette Gupfinger from kiwi sustainable solutions.
Together with my colleague Henriette (kiwi sustainable solutions), who specialises in product certification, we are paving the way for successful ESG market communication!
Sustainable procurement, sustainable products
in cooperation with:
Are you concerned with the following questions?
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What are the framework conditions for sustainable procurement?
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What are the benefits of sustainable procurement?
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How can sustainable procurement be integrated into a company?
Sustainable purchasing in a company must be well prepared. We show you how to develop procurement guidelines, provide training for employees and engage your strategic suppliers.
Sustainable procurement not only helps to reduce costs by using resources more efficiently and building resilience, as raw material shortages will have less of an impact on your company, but it also supports your due diligence obligations (compliance) and ESG risk management.
Those who analyse their supply chain for ESG risks now will be able to make it sustainable in the long term!
Sustainable purchasing supports the management of sustainable supply chains! The fundamental question is: From whom (supplier: ESG performance) am I buying what exactly (product: sustainability characteristics)?
Do you have these or other questions about sustainable products?
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What is the objective of the Ecodesign for Sustainable Products Regulation (ESPR)?
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What ecodesign criteria are taken into account in this regulation?
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What is the function of a digital product passport?
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What do sustainably designed products have to do with product certifications?
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What qualitative product certifications are there in accordance with ISO 14024 - Type I?
We support you in selecting sustainable products and verifying them.
Transparency regarding the sustainability characteristics of products is advancing, with the aim of promoting a circular economy in the EU internal market. In this respect, supply chain management is becoming an effective lever for sustainable business!
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B Impact Assessment -B Corp Certification
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Would you like to identify, measure, manage and continuously improve all (negative and positive) impacts your company has on the environment, people and society?
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Would you like to finally get to grips with the complex topic of ESG and establish ESG management processes in your company?
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Do you want your business to visibly make a difference and are you aiming for certification for your company?
B Impact is a digital platform that enables you to do just that!
With or without the B Corp label, the B Impact Assessment Tool is a great way to bring sustainability into your business!
As a B Leader, I would be delighted to accompany you on this journey!
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B Corp: What is it?
B Corps are certified B Corporations (benefit corporations). They have successfully completed the B Impact Assessment in accordance with B Lab standards and undergone a rigorous validation process. The B Lab standards include sustainability criteria from the areas of environment, social and governance (ESG). Particularly noteworthy are the transparency criteria, accountability and the inclusion of the interests of all stakeholders.
The standards have been revised several times, and the seventh and latest version, v2.1, will be launched in 2026.
The B Corp certification is an internationally recognised, independent sustainability label for companies. Originally from the USA, today almost half of all B Corps worldwide (around 10,000, 162 industries, 105 countries) are located in Europe (+4,000), and the trend is rising.
B Corps record higher annual growth and retain skilled workers better. Most of them are located in the UK (+2,300), France (+500), Italy (+350) and Spain (+250); there are +130 in Germany, +140 in Switzerland and 8 in Austria to date.
The B Corp community recently grew by 38% in Europe (2024).
Over 400,000 companies worldwide use the B Impact tool. Do you?
The global B Corp community is growing and becoming increasingly successful. You belong to this community as a B Corp or B Leader. Your company benefits from cooperation, belonging, motivation for positive change, trust, credibility and visibility in an increasingly transparent market.
#Vienna as a force for Good #make things differently
Find out more:
Smart Implementation of EU Sustainability Reporting Standards
European Study on Financial Performance and Resilience of B Corps
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ESG Reporting & Strategy
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Where to start?
Sustainability reporting (ESG reporting) begins with a brief analysis of the relevant EU directive (CSRD) and its normative implementation in your company and its sector. We determine whether there is a reporting obligation under ESRS (EU standard), whether a materiality analysis is appropriate, or whether initial guidance should be provided: After all, it's easy to lose motivation in the jungle of frameworks and standards for ESG reporting!
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Are you plagued by increased ESG data requests?
For SMEs, the EU Commission recommends the VSME standard, a voluntary reporting standard. The ESRS-VSME standard outlines the necessary level of ESG data on the sustainability performance of an SME that is requested by business partners, banks or investors (within the scope of their own reporting obligations). This EU-wide harmonisation of data requests (upper limit, known as the ‘value chain cap’) is the main function of the VSME.
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Do you require more comprehensive reporting and/or individual ESG management tools?
Here, I can offer my cooperation with Code Gaia, a Software As Solution partner: Code Gaia stands out thanks to its combination of state-of-the-art, intuitive software, effective use of artificial intelligence and close guidance through personal support. The platform guides you step by step through the entire sustainability and EHS management process: from the analysis of risks and opportunities to the creation of a carbon footprint according to the GHG Protocol to standard-compliant reporting (ESRS, VSME, GRI, etc.). This makes sustainability management plannable, controllable and significantly more efficient.
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Want to get more out of it?
Reporting is the output of a comprehensive process. Significant impacts on the economy, climate/environment, people and corporate governance (ESG) must be disclosed. EU companies must/should also consider the financial risks and opportunities of sustainability aspects for their business success (double materiality). This process offers many valuable starting points for developing an ESG strategy.​
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‘Make sustainability a business case!’ – How does that work?
By focusing on impacts and opportunities, companies can benefit from sustainability and the associated innovation impulses. Integrate sustainability aspects into your corporate strategy and create your own individual ESG business model.
Strategy development highlights the following areas:
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Business purpose and value creation
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Response to climate change
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Natural capital & resource management (ecological sustainability)
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Human capital (social sustainability)
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Financial capital (economic sustainability)
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Corporate governance, risk and transparency
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Leverage effects for greater sustainability in the company
Strategic goals and a corresponding action plan are developed on the basis of a questionnaire and analysis of the responses. Where available, we look at best practice examples from comparable industries.
Stakeholder Management & International Cooperation
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Do you need support in actively involving stakeholders in your company and business area? (Stakeholder engagement)...
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and successfully managing relationships with these stakeholders? (Stakeholder management)
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Would it be beneficial to cooperate with other players, even across borders? (Strategic partnerships)
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Are you interested in stakeholder value creation (adding value for customers)? I can connect you with my cooperation partner Michael from vortragend.soul-driven organisations.
I have many years of experience in international development cooperation, in the socio-political field, with decision-makers, political and economic actors, civil society organisations (NGOs), and others. Over the course of 15 years, I have developed a wide range of cooperation projects, integrated cooperation partners, and established impact monitoring. The overarching goal has always been to contribute to sustainable development (in an economic, social and ecological sense).
My knowledge and experience can be ideally transferred to the areas of public relations, diplomacy, advocacy, responsible lobbying, public policy shaping, industry initiatives, strategic partnerships and international cooperation in the private sector.
This refers to the activities of corporate foundations, CSR projects and the sustainability agendas of profit-oriented companies.
Achieve maximum transparency in your business, communicate your impact successes and failures to your stakeholders and let them participate in your business impact journey!
Authentic visibility and transparent collaboration are the key to gaining trust in the future!
STAY #competitive #futureproof #sustainable
Sustainability Leadership
in cooperation with:
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Do you find it difficult to keep up with the rapid development of opportunities shaping corporate sustainability?
This consulting path is designed to:
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communicate the latest trends and insights into the future of corporate sustainability.
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find your way around the dynamic sustainability landscape and gain the foresight you need to achieve growth and positive impact within your company and beyond.
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transform wisdom into impact and become a conscious business leader.
My conviction: the sustainable transformation of a company and its success in the ESG area is only possible with conscious leadership qualities!
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This requires conscious consulting – a holistic, value-oriented consulting approach, as developed by Julia and Christian, owners of the Conscious Consulting Group (CCG).
The philosophy of conscious consulting integrates traditional wisdom about expanding our consciousness into modern life today. As a business leader, you can give this wisdom – the ancient, traditional, spiritual knowledge – the space it needs in your conscious thinking, acting and feeling to achieve positive effects in your business!
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If you are interested in consulting that combines sustainable leadership with conscious consulting, you have come to the right place!
